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Internet traffic is the flow of data around
the Internet. It includes web traffic, which is the amount of that data
that is related to the World Wide Web, along with the traffic from other
major uses of the Internet, such as electronic mail and peer-to-peer
networks. Web traffic is the amount
of data sent and received by visitors to a web site. It is a large
portion of Internet traffic. This is determined by the number of
visitors and the number of pages they visit. Sites monitor the incoming
and outgoing traffic to see which parts or pages of their site are
popular and if there are any apparent trends, such as one specific page
being viewed mostly by people in a particular country. There are many
ways to monitor this traffic and the gathered data is used to help
structure sites, highlight security problems or indicate a potential
lack of bandwidth – not all web traffic is welcome.
Increased Website traffic has become the goal of many Web site owners,
because businesses have finally begun to realize that their Web site is
costing them money and returning little or nothing on that investment.
If your Web site is typical, it tells the story of your Company
brilliantly, but contributes to your marketing effort not at all.
Some companies offer advertising schemes
that, in return for increased web traffic (visitors), pay for screen
space on the site. Sites also often aim to increase their web traffic
through inclusion on search engines and through SEO.
Making use of paid methods of advertising
such as banner advertising, purchasing links from high-ranking sites, or
Pay-Per-Click (PPC) such as Google AdWords also offer possibilities. PPC
is complex and therefore more difficult to master, but a well setup
campaign can be very effective. Make sure you consult a good PPC
resource before you start, otherwise it can become very expensive. Brad
Callen's "AdWords Made Easy" is available for free on the Internet.
Excellent resources you can purchase are "AdWords Miracle" and "The
Definitive Guide to Google AdWords". Whichever method you choose, always
consider if the profits are worth the expense, otherwise you're throwing
money down the drain.
Your Web Hosts should be provide you with
a Cpanel, where you can adjust your server configurations emails,
accounts, and info about your stats.
Most of the Cpanel's are very similar to each other unless it is not
change with a private template.
To check web page traffic statistics, just move the mouse on Log, click
once and then click Web / FTP Stats and at the end AWStats.
To check global web traffic reports your
host should provide special report pages, you can find here an example
for web traffic
reports.
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